Pauline is about to open a new hardware store. She is making decisions regarding lighting, colors, and layout of merchandise. Pauline knows these ________ factors will influence consumers' purchase decisions.
There are various techniques used by companies to attract more customers. One of them is to design the shop in the best way possible. Pauline is thinking about designing the place and making decisions about the colours and layout because Pauline understands that the store atmosphere and the looks can certainly affect the customer's purchase decision.
