Communicating with the marketing unit, motivating marketing personnel, and coordinating marketing activities are part of the ________ component of strategic planning.
Marketing implementation involves organizing the marketing personnel or the marketing department through communicating their different roles and tasks. Implementation would also depend on the motivation of the marketing department, be it financial or non-financial, to keep them on track and towards the intended goal. Managers need to also ensure that the marketing department is flexible to changes and needs of the strategy implemented and this can be done by coordinating the different activities. The strategy should be evaluated constantly to determine if the strategy is working or not, and no make necessary changes if they have to.
