The __________ of a business plan should include the mission statement and primary goals of the organization as well as a brief description of the product or service.

The Executive Summary is the most important plan of the business plan that states where the company is, where it is headed and why the firm believes it will be successful. The information included in the executive summary should be the company's current financial information and a summary of its plans. Also, a description of the product or service to be rendered must be given.

The​ __________ of a business plan should include the mission statement and primary goals of the organization as well as a brief description of the product or service.

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The __________ of a business plan should include the mission statement and primary goals of the organization as well as a brief description of the product or service.