Answer:
The correct answer is letter "A": the loyalty loop.
Explanation:
The loyalty loop describes a process of retaining customers instead of attracting new consumers. Before the purchase takes place, the loyalty loop summarizes the purchasing process has three steps: enjoy, consider, and evaluate. After the purchase, the process involves three steps: enjoy, advocate, and bond. Both processes end up in a buy but the second process ensures the customer develops a commitment with the brand and is unlikely to look for competitors' products.
