Answer:
focus group
Explanation:
In "traditional market research" focus groups are being extensively used to gather or collect the opinions or perceptions and attitudes of the target audience related to a few specific concepts, products, or services.
An organization tends to utilize a specific focus group to collect different customer feedback related to a new service or product before they've decided to take launch that particular product or take into development.
In the question above, the given statement is an example of a "focus group".
