There is an emerging trend in retail that favors Asian products, so Kroger partners with Alibaba, an Asian e-commerce corporate. Which of the following competitive dimensions does this partnership try to achieve?a. Delivery speed
b. Management acumen
c. Cost or price
d. Delivery reliability
e. Coping with changes in demand

Question

25-02-2020
Business

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There is an emerging trend in retail that favors Asian products, so Kroger partners with Alibaba, an Asian e-commerce corporate. Which of the following competitive dimensions does this partnership try to achieve?a. Delivery speed
b. Management acumen
c. Cost or price
d. Delivery reliability
e. Coping with changes in demand

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Answer: E. Coping with changes in demand.

Explanation: The partnership of Kruger Co. with Alibaba is a direct consequence of the emerging trend in retail markets that favors Asian products. By this partnership, Alibaba Group's massive customer base (mostly online) is open to Kruger wherein it could scale and test the sale of its own brand groceries. The e-commerce plan is strategic, to redefine the grocery customer experience, creating customer value and driving top-line growth via alternative revenue streams.