Answer:
B. Selective Retention
Explanation:
This is a situation whereby an individual or people in general tend to more accurately remember messages that are closer to their interests, values, belief than those that are in contrast with those interests, belief and values. It is the tendency for people to only remember or retain part of the information they are exposed to. It is a sub conscious act, where people tend towards remembering information that is closer to their belief or interests.
