You can reduce biased thinking by A- "Use brainstorming with a diverse group of people within and outside your company to generate ideas, with no idea being too far-fetched."
Explanation:
Every critical problem will end up with the simple solution. To out stand in her business, this entrepreneur was thinking to make some changes in her bikini production. But she end up with the usual ideas which are already present in the market. She was biased in thinking and couldn’t opt for a different idea.
On a fine day, having casual conversation with her customer she got a suggestion of making bikini with a style that would scare the shark. The entrepreneur was happy and at the same time felt bad about her biased thinking. To avoid this, she would go for brainstorming where she could get lot of different ideas from the group of people.