Answer:
Sentiment analysis
Explanation:
Sentiment analysis is the kind of analysis, which comprise of procedure of identifying computationally and also categorize the opinions which is expressed in the text, specifically in determining whether the attitude of writer towards the specific product or topic is negative, neutral or positive.
Under this scenario, the company launched the product, so they are monitoring the feedback from the customers through social media. And this type of tool for measuring the data is called the sentiment analysis.