Typical misalignments between product design and operations include A. technology, reward systems, and infrastructure. B. technology, process, and design. C. technology, culture, and hierarchy. D. none of the above.

Misalignments can occur in technology, infrastructure, and reward systems, and also in marketing. A company is misaligned when people pursue goals and agendas that are incongruent with each other and do not combine to effectively advance a single purpose.

In fact, in marketing, misalignment is the scourge of the modern marketing department, and it’s no surprise why there is so many channels to manage with no way to predict the customer journey. Highly fragmented roles and teams executing on compressed time cycles. Intense pressure to drive business impact, while staff are drowning in disconnected data and unclear strategy.