Important attributes, or ______ criteria, consist of a set of salient, or important, attributes about a particular product. Examples of these attributes can be price, quality, location, time, ease of use, etc.
Evaluative criteria is one of the terms in marketing and can be described or explained as a situation whereby a person that wants to buy a good, already having one in mind to buy, now select different products more than the one he/she originally or initially has in mind, simply because of quality price and features.
In this case,the customer will base his/her purchase on the characteristics mentioned before eventually carrying the buy or purchase.
