Answer:
Corporate policy
Explanation:
Corporate policy is a set of procedures recommendations that is based on the analysis of internal and external factors that will benefit the organization to cope up with problems and avoid an adverse outcomes.
The reason is that the company wants to increase the productivity of its labor which will help them to control cost by encouraging its employee to exercise daily. This act was not oriented towards to benefit employee, it was purely for the increase in productivity. So this serious position on fitness is its part od corporate policy.