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Which of the following statements is true of feature appeals?

A. They present attributes that can be the basis of rational purchase decisions.
B. They are used mainly for low-involvement products.
C. They are used primarily for nontechnical products.
D. They can be used for advertising a product but not a service.
E. They point out the number of consumers who have switched to a particular brand.

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Answer:

A. They present attributes that can be the basis of rational purchase decisions

Explanation:

A Feature appeal is an advertisement appeal that stimulate consumer's mindset towards buying a product or service provided by a company. It is therefore important that the company gets it right. Feature appeal appeal highlights the attributes of the product to influence consumers into making a purchase and is common in high-involvement products.

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