In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. ________ choose familiar products and brands, favor American-made products, and are generally brand loyal.

A. Thinkers
B. Believers
C. Achievers
D. Innovators
E. Experiencers

Believers belong to a consumer group who are motivated by ideas and they fall into the low resource group of consumers. They are consumers who favor already established brands or familiar brands.

Members of this consumer group can appear to be loyal as they often stick to a particular brand. This group of consumers are mainly modest income earners.

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In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. ________ choose familiar products and brands, favor American-made products, and are generally brand loyal. A. Thinkers B. Believers C. Achievers D. Innovators E. Experiencers

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In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. ________ choose familiar products and brands, favor American-made products, and are generally brand loyal.

A. Thinkers
B. Believers
C. Achievers
D. Innovators
E. Experiencers