Answer:
B. Core product
Explanation:
Core products or services are company products/services that are close to the company's core competencies. It describes the utility that a consumer gets from consuming a product. It involves the benefits the product will provide for consumers. In other words it is the main need that is satisfied for which a product is made. The core product is not actually a product itself. The layers are
- Augmented product, and
- actual product
Question:
A product has three distinct layers. The most basic level is the ________, which consists of all the benefits the product will provide for consumers or business customers.
A) actual product
B) augmented product
C) core product
D) innovation
E) brand
Answer:
The correct answer is C) Core product.
Explanation:
A product has multiple layers:
a) core,
b) augmented, and
c) symbolic.
These three layers help a business owner to understand the product features and benefits that will best deliver value to current and prospective consumers.
The core layer of a product speaks to its physical design, and its basic features. It is also the basic benefit or solution that customers are looking for.
For instance, a person purchasing a an ice cream cone is buying a delicious and fun treat.
This layer of a product is also where quality is considered.
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