Answer:
Arjun Appadurai
Explanation:
Arjun Appadurai defined the process of globalization as "an infintely varied contest of sameness and difference in a complex disjunctive disorder" or shaped by a disorganized capitalism influenced by the social imaginary.
Arjun Appadurai is a Professor in New York University, He defined the process globalization as being shaped by social imaginary which is composed of five aspect of global cultural flow; ethnoscapes, technoscapes, ideoscapes, financescapes, and mediascapes.