Answer:
transnational
Explanation:
Transnational strategy is way of executing business wherein product or service are personalized based on liking and preference of local people to whom the service is being rendered.
while it may sound like global strategy but difference is that in global strategy services are similar and standardized globally while in transnational product/services is localized.
Example: a pizza selling company may sell plain less spicy pizza in European country while it may sell more spicy pizza in India due to difference in taste in preference and hence it may be called transnational strategy
