Because sales people are in frequent contact with customers and are likely to understand their likes and dislikes, organizations use ________ forecasting, despite that it may sometimes be unreliable

Based on the scenario being described within the question it can be said that organizations use sales-force survey forecasts. This is when a company ask's the individual salespeople of a company to estimate sales number of a coming work period. These estimations are made based on the individual's previous experience working during those periods as well as current events.

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BenitoMarin BenitoMarin · Answer 2 · 2020-03-29T22:48:27+02:00

Answer:

The correct answer is letter "A": salesforce survey.

Explanation:

Salesforce surveys are polls conducted using salesclerks as the audience of study. Their main purpose is to obtain information about customers purchasing patterns so a company can forecast the level of sales it could process during a given period. However, the information salespeople can provide might be biased which makes the research lose reliability.