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The National Football League and team owners allow shirts, hats, blankets, and many other products to be sold with team logos on them. The teams and league get a percentage of the sale. The teams have chosen to use a(n) ____ strategy to generate more incom

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Answer:

The correct answer is letter "B": Licensing.

Explanation:

Licensing is a business strategy in which a licensee buys the proprietary copyrights and trademarks of a licensor to have access to part of the brand name in return of a fee called royalty. In a license agreement the area where it will be valid, the period during which the contract will be valid, and the exclusivity of the contract are defined.

Licensing is widely used in merchandising just like in the example.

impuritie

Answer:

B

Explanation:

Licensing allows for products with the teams logo to be manufactured

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