Answer:
licensing
Explanation:
Based on the scenario being described within the question it can be said that the entry method that Cho seems to be pursuing is known as licensing. This is a market entry strategy in which a company grants permission to another company in a different country in order for it to use the granting company's intellectual property for a specific period of time.
OPTIONS:
A. consortia B. exporting arrangements C. strategic alliances D. joint ventures E. licensing
Answer:
E. licensing
Explanation:
Licensing is a type of business arrangement whereby a company grants permission or rights to another company to use their formula, processes, trademarks, patents or any other intellectual property, in the production of a product or service, for a specified period and payment.
Cho certainly was pursuing the entry method called licensing. Their patent rights is the intangible property that is given to an American company that gives them the rights or permission to produce and sell her products for a fee. Cho is the licensor, while the American company is the licensee.
