Lillypad Toys is a manufacturer of educational toys for children. Six months ago, the company's research and development division came up with an idea for a unique touchscreen device that can be used to introduce children to a number of foreign languages. Three months ago, the company produced a working prototype, and last month the company successfully launched its new device on the commercial market. What should Lillypad's managers prepare for next?
increased competition from imitators T/F

Lilypad Toys should be vary of the imitators. Since they introduced a new technology in the market, it is bound to be copied by other manufacturers who will try to sell it in the same market for cheaper rates.

Lilypad Toys should come up with a patent for their technology to earn profit off of this technology and also save themselves from the raging competition from the imitating companies.

I hope the answer was helpful.

Thanks for asking.