A way to appeal to logos is Properly researching your subject and appealing to the ethics of the audience
Explanation:
A logo is an identification mark of a company .It can be a graphic mark, an emblem, or a symbol which is used to represent a particular brand
Certain Characteristics of a Logo is:-
So the best way to make your logo appealing is that it need to be well researched and the logo designer should keep in mind the ethics of the people before designing the logo