Prestige Pegasus is a multinational firm that specializes in the manufacturing of hardware for high-end technical products and sells its products mostly through business-to-business interactions. Following a good year with soaring profit-margins, Prestige Pegasus is planning to conduct an internal assessment throughout the organization. In a meeting following the decision to conduct the internal assessment, Douglas McCarthy (the Chief Operations Officer) and Tom Castleback (the Chief Marketing Officer) are the prime contributors on the methods that the organization should use to perform these assessments.Douglas: "We should encourage 360-degree feedback, mostly concentrating on subordinates, as they would be the right people to judge their superiors."Tom: "We should definitely use 360-degree feedback, mostly from external customers, as they are the ones who matter in the end."Which of the following, if true, would most strengthen Tom's argument?

a.The salespeople of the company travel extensively and are expected to work independently without supervision.
b.The salespeople of the company do not have any flexibility in the selling price of the product.
c.The company targets a niche market segment with a limited customer base.
d.Previous surveys have revealed that customers are more satisfied with the company's services than the actual products

360-degree feedback is a performance evaluation/management technique that provides each worker the opportunity to receive feedback about their performance from senior colleagues and four to eight peers, reporting staff members, co-workers, and customers.

If it is true that the salespeople of the company travel extensively and are expected to work independently without supervision, then it is important to see from the customers eyes what happens when the Sales People go out.

This information will provide information with respect to what the Sales people are doing right and what they aren't getting done.

Armed with these information, Prestige Pergasus can in the next financial year work it's way into even more profits IF following from the feedback they:

reinforce, expand on and reward what is working;
quickly eliminate any loop holes discovered from the feedback by communicating insights to all staff and readjusting performance metrics / system to reward or punish deviation new policies which may have been thought through and stablished in 1 above.

Cheers!