contestada

7. Zee Best, a home improvement center, is developing a new lawnmower. The marketing strategy has already been created, and a prototype has been developed and tested. Once the lawnmower passes product tests, the next step is most likely to be: A. test marketing B. commercialization C. business analysis D. full-scale launch

Respuesta :

Answer:

Option "A" is the correct answer to the following question.

Explanation:

Test marketing is a type of experiment conducted in a particular type of testing market or testing laboratory in which individuals participate to practice and experiment with new types of goods and services.

This process is done to understand the quality and social evaluation of its use before delivering that particular product to the final market.

After testing the Lawnmover in presentation status, it is also sent to the test market.

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