Winifred read the newspaper early in the morning before she opened her Chinese imports store for the day. She read an article about the U.S. government working to limit imports from China due to Chinese dumping on the American market and unfair Chinese national banking practices. She is concerned that she will be unable to procure products for her store and that they will be more expensive if she can. Which of the following forces in the external marketing environment is the primary source of her concern?

a. Economic forces
b. Legal
c. Political forces
d. Sociocultural forces

When goods or commodities from another country is bought is called import while when the services produced in the home country are given to another nation is called export.

The correct answer is:

Option C. Political forces.

This can be explained as:

In the above case, America and China have strained political relations due to which the trade policy will be affected.

Due to trade barriers, she will not be able to procure imports and if possible the prices will be high. This will affect her business.

Due to government policies, unfair banking practices by China will make America take steps against the trade practices.

Therefore, America will use its political forces to step into this situation.

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