Respuesta :
Answer:
Recognition of a need
Explanation:
Recognition of a need is when a consumer determines what he needs.
Steps of the consumer decision-making process :
1. recognition of a need
2. information search
3.evaluations of alternatives
4. purchase
5. post-purchase behavior
I hope my answer helps you
Answer:
Recognition of a need.
Explanation:
The is explained to be one the decision making process and according its steps and order, it stands to be the first step of the consumer decision-making process. Recognition is primarily needed, whether prompted internally or externally, results in the same response: a want. Once consumers recognize a want, they need to gather information to understand how they can fulfill that want.
A perfect example can be seen in a scenario like this where it is said that winter is coming. This particular customer has several light jackets, but she’ll need a heavy-duty winter coat if she’s going to survive the snow and lower temperatures.
