As the vice president of sales for Dunder Mifflin, Inc., a company that manufactures and sells paper to commercial offices, it has come to your attention that there has been an increase in the number of customer complaints concerning your Scranton branch's service representatives. Of particular importance is the number of complaints that involve claims in excess of thousands of dollars. Because these large dollar amounts can lead to lawsuits being filed, you want to investigate what is causing the increase in complaints and how Dunder Mifflin can process these complaints to avoid burdensome litigation. What steps should you take to discover, in the most accurate and efficient manner, the reasons customers are filing complaints

Creating a Focus group out of the Customers that use the Scranton branch would help Dunder Milfflin find out a more specific issue that they are complaining about.

Should customers be brought together and asked what they think should be done to improve service, you will find that many complaints are similar which would enable a better way to tackle the issue faster opposed to tackling each issue as they come.

This Focus Group method is very efficient and accurate as the problems come from the horse's mouth so to speak and Multiple problems can be then be found and categorized separately.