The percentage of homes in a given area that are watching television during a specific time period is referred to as:__________. A. households using television. B. ratings point. C. program rating. D. share of audience. E. total audience.

Households using television is a term used by Nielson Media Research to represent the total number of households that have their televisions on in a particular area compared to the total number of houses with televisions.

For example this can be calculated in a one hour period to see the percentage of households that watch television within that time frame.

Rating on the other hand calculates number of households watching a particular programme.

The formula for this is

Household using television = Rating ÷ Share