Answer:
dual-branded franchise.
Explanation:
A franchise can be defined as a contractual arrangement between a parent (established) company and another which primarily, grants permission or license to the new firm to operate a business under an established name and in accordance with specific rules, terms and conditions.
Additionally, a dual-branded franchise refers to a type of franchise in which two or more business franchise set up their shops or outlets very close to each other or within the same premises. Thus, dual-branded franchises usually share some things in common such as shop, dining area etc.
In this scenario, you stop at a SUBWAY to get a sandwich for lunch and noticed that they now have TCBY yogurt. Therefore, this is an example of a dual-branded franchise.
The main advantage of a dual-branded franchise is to boost sales and give customers a complete shopping experience, satisfaction or value.
