Answer:
Peripheral path
Explanation:
Heuristics and mental shortcuts are elements that do not need to be highly elaborated to persuade anyone, as they are simple and easy to identify, not requiring much information and much effort to be established. This type of element follows the peripheral path to persuade someone. This path is not supported by the rationality of those who will be persuaded, but supported by situational indicators that make what another individual does or speaks credible.
