Examine a Twitter feed or other social media (e.g., LinkedIn) for persuasive micromessages that feature AIDA components, such as attention getters, reader benefits, calls for action, limited-time offers, freebies, and so on.
Explain digital-age persuasion, identify effective persuasive techniques, and apply the 3 x 3 writing process to persuasive messages in print and online.
Describe the traditional four-part AIDA strategy for creating successful persuasive messages.
Apply the four elements to draft effective and ethical business messages.
Create effective and ethical direct-mail and e-mail sales messages.