Sam is planning to start a pool cleaning business from his home. He has decided on a radius of 30 miles from his
home as a region of operation. After surveying the region of operation, he has found that 43% of homes in the
region have a swimming pool. There are 36,248 homes in Sam's region of operation.
а.
Which of the following statements is the best reason to include in the market analysis component of Sam's business
plan explaining why such a high percentage is good for Sam's business?
43% is 40% more than Sam needs.
b. Only 57% of the home owners need to build a swimming pool
43% of homes with a pool means 15,586 guaranteed customers, creating a solid customer
base.
d. Since pools are not often removed from a property, 43% of homes with a pool means a
strong potential customer base now, with the existing home owners, and later, with new
home owners.
C.