The management of Rocko's Pizzeria is considering a special promotion for the last two weeks of October, which is normally a relatively low-demand period. The special promotion would involve selling two medium pizzas for the price of one, plus 1 cent. The medium pizza normally sells for $12.99 and has variable expenses of $4.50. Expected sales volume without the special promotion is 600 medium pizzas per week.
Required:
(a) Calculate the total contribution margin generated by the normal volume of medium pizzas in a week. (Do not round your intermediate calculations. Omit the "$" sign in your response.) Contribution margin $
(b) Calculate the total number of medium pizzas that would have to be sold during the 1-cent sale to generate the same amount of contribution margin that results from the normal volume. (Do not round your intermediate calculations.)

Respuesta :

Answer:

(a) Calculate the total contribution margin generated by the normal volume of medium pizzas in a week.

contribution margin per pizza = $12.99 - $4.50 = $8.49

total contribution margin = $8.49 x 600 = $5,094

(b) Calculate the total number of medium pizzas that would have to be sold during the 1-cent sale to generate the same amount of contribution margin that results from the normal volume.

new contribution margin = ($13 / 2) - $4.50 = $2

in order to have the same contribution margin, they would need to sell $5,094 / $2 = 2,547 pizzas