Sarah’s marketing team was beginning the process of developing a new product to expand their current product line and/or mix. At her very first meeting, she had the team write on the board their objectives within the marketing department, the business unit, and corporation, the characteristics they’d like their new product to have its role within the current marketing offerings, and the target market they would be targeting. This indicates that Sarah and her team were at the ___________ stage of the new product development process.