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AI Motors, a manufacturer of self-driving delivery trucks, is working on developing its next-generation electric vehicles. It has decided on a strategy of focusing on a narrow buyer segment and outcompeting rivals by offering buyers customized autonomous, self-driving electric vehicles at a lower cost than rivals. What basic strategic approach has AI Motors decided upon

Respuesta :

Answer: best cost strategy

Explanation:

The basic strategic approach that AI Motors decided upon is referred to as best cost strategy.

Best-cost strategy is used when companies offer their customers better value for money through the focus on making a difference to their product and also offering a low cost.

In this situation, Al Motors used the best cost strategy which helps in keeping its prices lower than others and also making its vehicle unique from others.

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