Ethos refers to a speaker's or writer's personality or feelings expressed in an attempt to influence an audience, explained further.
In rhetoric, ethos refers to a speaker's or writer's personality or feelings expressed in an attempt to influence an audience. Pathos, on the other hand, is the emotion the speaker or writer wishes to elicit in the audience.
An example of ethos is a corporation that claims to have over 50 years of experience in the service they are selling.
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