Answer:
is a feature of a product or service on which customer places a greater value than they do on similar offerings from competitors.
Explanation:
Competitive advantage can be defined as conditions, factors or circumstances that allow a business firm (organization) to manufacture finished goods or services better and perhaps cheaper than other (rival) firms in the same industry. Thus, it's responsible for putting a business firm in a superior or more favorable position than rival firms.
This ultimately implies that, a competitive advantage has a significant impact on a business because it increases its level of sales, revenue generation and profit margin when compared to rival firms in the same industry.
In conclusion, competitive advantage is a feature that makes a customer to place a greater value on the product or service of a particular company than they do on similar products or services from its competitors (rivals) in the same industry.
