Angelika is the Chief Operating Officer of One Spice Inc., a firm that grows and processes the Naga Viper pepper, one of the world's hottest peppers. Angelika wants to better understand the relationship between her firm's organizational culture and the ability to achieve competitive advantage. The relationship between these two states that:______.
a. having a strong culture leads to achieving a competitive advantage only when companies are pursuing a cost leadership strategy.
b. a firm can achieve a competitive advantage when their organizational culture follows the VRIO principles.
c. having a strong culture leads to a competitive advantage only when companies are pursuing a differentiation strategy.
d. having a strong culture always leads to achieving a competitive advantage because it leads to greater employee engagement.

The relationship between two states that having a strong culture leads to a competitive advantage only when companies are pursuing a differentiation strategy.

What is the term Competitive advantage about?

Competitive advantage refers to a manner in which rivalry between rivals can be created. The benefit for the consumer is improved by both lower prices and more advantages and services which support higher pricing.

In general, there are four possible ways for a company to differentiate–becoming the cost leader in a small or wide range of business activities (i.e., being the cheapest producer in the industry), and becoming a differentiation leader (i.e. competing in areas other than price valued by customers).

Therefore, correct option is C.

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