Answer:
web-tracking software
Explanation:
Company X allocated a large budget for web-based communication to promote its products. To determine the effectiveness of these communications, it should use WEB TRACKING SOFTWARE to measure how much time viewers spend on particular web pages, the number of pages they view, how many times users click banner ads, which website they came from, and so on.
Examples of Web Tracking Software include the following:
1. Goógle Analytics
2. eLogic
3. StatCounter
4. SiteMeter
5. W3Counter