To significantly enhance customer choices, Levi combines flexible manufacturing with flexible marketing. Customers may visit the Levi's clothing website or some company-owned stores and order a pair of jeans that will be made especially for them. Levi's has adopted a ________ orientation approach

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23-08-2021
Business

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To significantly enhance customer choices, Levi combines flexible manufacturing with flexible marketing. Customers may visit the Levi's clothing website or some company-owned stores and order a pair of jeans that will be made especially for them. Levi's has adopted a ________ orientation approach

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jaquelinefvr jaquelinefvr · Answer 1 · 2021-09-01T16:08:10+02:00

Levi's has adopted a mass customization orientation approach.

According to the background to the issue, it is correct to state that Levi took a mass customization orientation approach.

This is a strategy that companies use to provide differentiated products and services to meet a customer's specific needs.

The mass customization process is the focus on the product with a flexible production, which guarantees the possibility of a high production and at a lower cost, which therefore means selling a customized product offering a low price to the customer.

Mass customization has the benefits of satisfying consumer desires and creating added value to the company's products and services, which generates better positioning and competitiveness.

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