Respuesta :
a. When other car manufacturers begin to make SUVs, the price elasticity of demand for Ford's SUV will increase. This is because the options consumers have has also increased.
b. When import is banned, the price elasticity of demand for Ford's SUVs will decrease. This is because there are less substitutes for Ford's SUVs. Consumers would now have limited choices.
c. As a result of the ad campaigns, the price elasticity of demand for Ford's SUVs will decrease. This is because other cars would be considered to be les safe when compared with the Ford SUVs.
d. Overtime, the price elasticity for Ford Cars will increase as there would be more substitutes
Price elasticity of demand measures how quantity demanded responds to changes in the price of a good
Types of price elasticity
- Elastic demand : this means that quantity demanded is sensitive to changes in price. Coefficient of elasticity is greater than 1
- Inelastic demand : this means that quantity demanded does not respond much to change in price. Coefficient of elasticity is less than 1
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