Factors that needs some consideration in positioning a product are;
- Brand Attributes.
- Consumer Expectations.
- Competitor attributes
- Product positioning can be regarded as process involving making decisions and communication of how a firm want their products to be think and feel in the market.
Some of the factors needed to be considered in product positioning are;
- Consumer Expectations: research should be made to know what the consumer expect, because meeting consumer expectations boast sales.
- Competitor attributes: The attribute of other competitor brands needs to be considered so that it doesn't affect your own brands.
- Brand Attributes; the features of the brand needs to be considered to know if it will be of benefits to consumers.
Therefore, Product positioning require consideration about the compititors.
Learn more at:
https://brainly.com/question/16623095?referrer=searchResults
