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Martebi

Product Life cycle Management has several stages. The stages determined the growth and low downs of product. During the introduction stage, sales are growing slow(low) and profit is minimal.

  • Market Introduction stage is often called the introduction stage that has a low growth rate of sales as the product is said to be recently brought into limelight and consumers may not know much about it.

Most times, firms do experience losses rather than profits during this stage. and so when product is new on the market and small or no profit is made due to high costs and low sales.

Conclusively, the stage gives a lot of opportunities such as low competition in the market.

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