Shaw Industries, a giant carpet manufacturer, increases its control over raw materials by producing much of its own polypropylene fiber, a key input to its manufacturing process. This is an example of
A. creating value by using related diversification to acquire market power by integrating vertically.
B. related diversification to acquire market power by pooling negotiating power.
C. related diversification to acquire economies of scope by integrating vertically to acquire market power.
D. related diversification to acquire economies of scope by leveraging core competencies.

Question

22-10-2021
Business

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Shaw Industries, a giant carpet manufacturer, increases its control over raw materials by producing much of its own polypropylene fiber, a key input to its manufacturing process. This is an example of
A. creating value by using related diversification to acquire market power by integrating vertically.
B. related diversification to acquire market power by pooling negotiating power.
C. related diversification to acquire economies of scope by integrating vertically to acquire market power.
D. related diversification to acquire economies of scope by leveraging core competencies.

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ewomazinoade ewomazinoade · Answer 1 · 2021-10-27T12:13:31+02:00

It is an example of creating value by using related diversification to acquire market power by integrating vertically.

Market power can be defined as the degree to which a company can influence the prices of its goods and services. The larger the concentration of a firm in an industry, the higher its market power. For example, if the a firm constitutes 75% of an industry, its market power would be higher than that of a firm that constitutes 10% of an industry.

Vertical integration is when a firm expands its production capabilities by undertaking production of goods on its supply chain. An example is when the carpet manufacturer begins to produce its raw materials instead of buying it from third parties.

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