Respuesta :
All the considerations consumers evaluate when making a purchase can be best described as total product offer.
Consumer evaluation
It is the process of assessing the properties or performance of existing or new products or services as perceived by the consumers. Customer feedback is essential to guide and inform your decision making and influence innovations and changes to your product or service.
Considerations while making a purchase
- Quality Considerations in Make or Buy Decision.
- Quantity Considerations in Make or Buy Decision.
- Cost Considerations in Make or Buy Decision.
Thus, Total product offer is the considerations consumers evaluate when making a purchase.
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