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You are the marketing director for a company that sells fashionable athletic wear. Sales have declined in the past couple of years, however, a problem you attribute to the fact that people are paying less and less attention to traditional marketing tactics. At the next board meeting, you are going to propose a campaign that emphasizes good storytelling, interesting visual graphics, and interactive stories. These are all elements of ___________.

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Tundexi

The proposal of the campaign which emphasizes good storytelling and interactive stories are all elements of Social Marketing.

Social Marketing refers to those various process applied to marketing principles to create and deliver value in order to influence the target audience (prospective buyer).

  • Social marketing aims to change people's behavior for the benefit of individuals, society and as well as for patronage of the firms' product

  • The proposed campaign that emphasizes on good storytelling, interesting visual graphics and interactive stories are element of Social Marketing.

Hence, the proposal of the campaign entails the elements of Social Marketing.

Read more about Social Marketing:

brainly.com/question/4241587

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