Based on the information available regarding tracking energy consumption, Graham and colleagues (2001) found that participants in students who received feedback on both money and air pollution saved by driving less experimental conditions decreased their driving time the most.
This implies that students or people generally prefer to save costs and ensure that air pollution is decreased to the barest minimum.
Graham Palmer is a renowned researcher whose focus was on energy conversion, consumption, and energy saving.
Hence, in this case, it is concluded that the people would drive less if they know it saves cost and reduces air pollution in the environment.
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