Assume that a local restaurant sells two items, salads and steaks. The restaurant's only two customers on a particular day are Mr. Carnivore and Ms. Leafy Greens. Mr. Carnivore is willing to pay $20 for a steak and $7 for a salad. Ms. Leafy Greens is willing to pay only $8 for a steak, but is willing to pay $12 for a salad. Assume that the restaurant can provide each of these items at zero marginal cost. Refer to Scenario 17-1 . If the restaurant is unable to use tying, what is the profit-maximizing price to charge for a steak

Respuesta :

Based on the information given, it should be noted that the profit-maximizing price will be $20.

From the information given, the willingness to pay Mr. Carnivore will be:

= $20 + $7 = $27

The willingness to pay Ms. Leafy greens will be:

= $8 + $12 = $20

In this case, the profit-maximizing price should be the lower value. Therefore, the price will be $20.

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