Based on the information given regarding ethics, the risk of cancellation is not disclosed to the investors and this is against the ethical principles.
Ethics is the moral principle that governs a person's behavior or the conducting of an activity. In this case, the risk of cancellation is not disclosed to the investors and this is unethical.
Regarding the views of Immanuel Kant's categorical imperative, Shilton should consider ethical guidelines properly and take a long-term preview for better decisions to generate business value.
Lastly, he should have valid facts and data about his potential customers which can be used for the insurance application. This can be used to visualize if a patient may be on the verge of termination.
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