The four factors necessary for marketing to occur are a desire to turn a need into a want, a way for the parties to communicate, two or more parties with unsatisfied needs, and something for the parties to exchange.
It is a document where the marketing objectives that will make a company well positioned in the market are described. It must be aligned with the company's objectives and the needs of the target audience.
Therefore, the marketing objectives correspond primarily to creating value for the consumer, through the satisfaction of their needs and desires and a focused communication that generates engagement and relationship.
The correct answer is:
a. a desire to turn a need into a want
b. a way for the parties to communicate
c. two or more parties with unsatisfied needs
d. something for the parties to exchange
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